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GI Red Alerts are fresh thinking articles, written by our experienced creative team, to help and inspire you to be more imaginative in your marketing campaigns. Be sure to check back each month for industry related news and tips to help you bring your ideas to life.
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Create a unique and inspiring effect in your design with the use of double exposure photography - a technique that combines 2 different images into a single frame. By overlaying images on top of each other you could shape an image into the silhouette of a person, create ghost like effects, and produce dreamlike photographs.
To make your digital marketing stand out from the rest of the crowd and bring your photography to life, consider using Cinemagraphs - the latest creative technique being used by many top brands. Cinemagraphs are static photographs in which an element inside them moves on a loop, creating a subtle illusion. They are a great way to draw the reader’s eye to a specific area in the animation, such as a product, call-to-action button or a special promotion.