GI Red Alerts are fresh thinking articles, written by our experienced creative team, to help and inspire you to be more imaginative in your marketing campaigns. Be sure to check back each month for industry related news and  tips to help you bring your ideas to life.

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Introduce simple animation into your marketing

Introduce simple animation into your marketing

If you want to stay current in a crowded digital world, you’d be wise to add animated GIFs as a marketing tool.

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Hand crafted Lettering

Hand crafted Lettering

As the world trends in an increasingly digital direction, are we collectively missing the feeling of the hand made?

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Get experimental with double exposure photography

Get experimental with double exposure photography

Create a unique and inspiring effect in your design with the use of double exposure photography - a technique that combines 2 different images into a single frame. By overlaying images on top of each other you could shape an image into the silhouette of a person, create ghost like effects, and produce dreamlike photographs.

 

Cinemagraphs – Bring your photos to life

Cinemagraphs – Bring your photos to life

To make your digital marketing stand out from the rest of the crowd and bring your photography to life, consider using Cinemagraphs - the latest creative technique being used by many top brands. Cinemagraphs are static photographs in which an element inside them moves on a loop, creating a subtle illusion. They are a great way to draw the reader’s eye to a specific area in the animation, such as a product, call-to-action button or a special promotion.