GI Red Alerts are fresh thinking articles, written by our experienced creative team, to help and inspire you to be more imaginative in your marketing campaigns. Be sure to check back each month for industry related news and  tips to help you bring your ideas to life.

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CMS – the future of website design

CMS – the future of website design

No doubt you’ve heard the term CMS websites mentioned in conversation when discussing web design and digital media.

The term CMS refers to ‘Content Managed Websites’. These are becoming the norm for many business users as a great way to manage their own marketing, service offering and product requirements live online.

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Why use abstract imaging in your marketing?

Why use abstract imaging in your marketing?

Finding the perfect images to convey your brand message when designing marketing materials can be a challenge. Using abstract imagery can give your communications a creative edge.

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Use GIFs to creatively boost your campaigns

Use GIFs to creatively boost your campaigns

The use of GIFs across different web platforms is proving more popular when it comes to a brand communicating their message. GIFs dominate social media such as Facebook and Instagram, potentially giving you access to a wider audience.

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7 things to remember when designing your mobile app.

Apps are all about the customer and provide a highly engaging touchpoint, that can be personalised to improve the customer experience.

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