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Want a quirky new logo that looks a little different? Negative space could be the marketing technique for you. Traditionally used by photographers and designers, this modern strategy is a simple but effective approach to reducing text.
Cramming lots of information on a logo or a website could be off putting for the audience. This technique is simplistic and forces the eye to inspect the image. Using negative space is an innovative practice that is created through an image and contrasting colours - take a look at the wooden house image; this symbol is a collection of a house with a cloud but creates another image of a tree. Negative space logos such as this one create an unusual but inventive use of space and colour.
The end result could give two perceptions of a company through one image. Negative space can be symbolic and portray multiple meanings of the business. Each picture will have its own unique meaning. Want to symbolise your company and give it a purpose? Contact us.
For ideas of how negative space can impact your designs View here
Talk to us about how we can help you create a minimalistic design.