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If you want a promotion to stand out amongst your competitors a photo manipulation might be what you are looking for. Photo manipulation is a striking and imaginative way of expressing what your campaign has to offer. Photo manipulations can be created through photographs, street art or paintings which are then edited through software applications transforming the meaning of the image.
Photo manipulation is typically a bold statement which is out of the ‘norm’. It allows the viewer to question the meaning of the imagery which the company can use to its advantage by creating the correct impression of their campaign. The company would allow the viewer to feel a particular impression from the image. If the image was for a quit smoking campaign the imagery should make the viewer feel guilt, or perhaps fear of the negative side effects illustrated in the manipulated image.
Many professionals such as digital artists, graphic artists, graphic designers and photo editors use photo manipulation or photo retouching. This could become useful marketing tool for any digital competitor. This would be an original approach and make your company stand out.
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Examples of Photo Manipulation